On this week's episode, Adam is interviewing Diana Richardson! SEO, PPC, social media, and email marketer turned public speaker, Diana has a passion for marketing and all things related that knows no bounds. Adam and Diana even touch on the subject of AI. Is it taking over? Can it actually help us? Will it take our jobs? They dive deep into the reality of the work it takes for proper usage, what AI can free up for us, and a lot of the misconceptions.

We've worked with Diana before, and Adam has been on another webinar with her before. So, we're very excited and honored to have her on our podcast this week! There are some great nuggets in here you don't want to miss!

Episode Breakdown:
[00:00] Introduction to the Podcast
[01:10] Meeting Diana
[04:30] Is AI taking over?
[05:30] Diana's Background
[07:40] In-house Marketing SaaS
[09:15] Proper AI Use Frees Up Time
[13:20] How Do You Use Free Time?
[15:00] What is AI Widespread Adoption?
[17:40] Reskill Yourself Often
[20:20] AI for Feedback
[24:35] Internal Processes and Innovation
[29:40] How will Google adjust to AI?
[31:00] Make Long-Form Content Valuable
[35:20] Growth of TikTok and YouTube
[37:10] Building Engagement Across Platforms
[41:15] Content and Know, Like, Trust
[45:45] Creativity and Technology
[47:00] How do we teach marketing with new technologies?
[49:40] Advice from Diana
[53:40] Rapid Fire Questions
[57:00] Conclusion

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Find Diana on LinkedIn:
https://www.linkedin.com/in/diana-richardson-8965a317/

And you can also find Diana's podcast to subscribe!:
https://open.spotify.com/show/6qyKBOHshDMUX0spnsu11c
https://podcasts.apple.com/us/podcast/tough-love-marketing/id1698432581