"🚀 Unwrapping the Digital World: Abby Peters Spills the Beans on Three Rollercoaster Years at Digital Sandwich!"
October 27, 2023
In this thrilling episode of "Secret Ingredient," we celebrate Abby Peters' incredible three-year journey at Digital Sandwich. Abby, the Director of Operations, opens up about her transition from retail to the digital realm, sharing the challenges, triumphs, and secret ingredients that have fueled her success. From navigating job hunting in 2020 to playing a pivotal role in the agency’s growth, Abby’s story is a rollercoaster of insights and inspiration. Tune in for a behind-the-scenes look at the world of digital marketing, sprinkled with laughter, learning, and a dash of digital magic!
Show Notes for "Celebrating Three Years with Abby Peters"
[00:00] – Introduction
- Welcome and introduction to the Secret Ingredient podcast.
- Introduction of today’s guest: Abby Peters, Director of Operations at Digital Sandwich Agency.
[00:40] – Celebrating Three Years at Digital Sandwich
- Abby reflects on her three-year anniversary at Digital Sandwich.
- Discussion on why Abby has chosen to stay with the agency for this period of time.
[01:10] – Abby’s Journey and Growth
- Insight into Abby’s journey and experiences over the last three years.
- The changes and developments within the agency during her time there.
[01:29] – Job Hunting in 2020
- Abby shares her experience of job hunting during the challenging times of 2020.
- How she landed the job at Digital Sandwich and her initial impressions.
[01:49] – Transition from Retail to Digital Marketing
- Abby talks about her transition from working in retail to her role at Digital Sandwich.
- The learning curve and adjustments she had to make.
[02:03] – Reaching Out and Getting Hired
- The story of how Abby applied to Digital Sandwich and the hiring process.
- Initial interactions with the team and her decision to join.
[03:32] – State of Digital Sandwich at Hiring Time
- Discussion on the state of Digital Sandwich when Abby was hired.
- Insight into the agency’s size and aspirations for growth.
[03:37] – Early Days at the Agency
- Abby shares her initial impressions and experiences during her first year at Digital Sandwich.
- Reflection on the challenges and learning opportunities she encountered.
[03:44] – Need for Help and Growth
- Discussion on the early realization of needing more help to grow the agency.
- Abby’s role in this growth phase and her contributions to the agency.
[06:49] – Dealing with Challenges
- Discussion on overcoming challenges and maintaining a positive outlook.
- How the team at Digital Sandwich approaches problems and uncertainties.
[06:51] – Perspective and Historical Context
- Exploration of how people’s perspectives are shaped by their experiences and historical context.
- The importance of understanding and acknowledging these factors in professional settings.
[10:05] – Changing the Playbook and Work Processes
- Discussion on the need for more structured work processes at Digital Sandwich.
- Insights into the agency’s approach to constant evolution and improvement.
[10:08] – Balancing Flexibility and Structure
- Exploring the balance between having a flexible work environment and the need for more rigid structures.
- The ongoing process of tearing apart and rebuilding work processes for better efficiency.
[10:20] – Agency Culture and Fit
- Commentary on why Digital Sandwich’s unique work culture might not be suitable for everyone.
- The importance of adaptability and openness to change within the agency.
[13:26] – Continuous Improvement and Fine-Tuning
- Discussion on the ongoing process of improving and fine-tuning internal processes at Digital Sandwich.
- The role of small conversations and interactions in driving change and improvement within the agency.
[13:30] – Refining Processes and Services
- Insights into how the agency works on refining not just their processes, but also their services.
- The importance of looking back, evaluating, and making necessary adjustments for better service delivery.
[16:27] – Finding a Voice and Speaking Up
- Abby shares a moment of personal growth when she decided to speak up and share her thoughts.
- The impact of being vocal and expressing oneself in a professional setting.
[16:32] – Moments of Realization and Change
- Discussion about moments of realization and changing perspectives.
- How being more open and adaptable has influenced Abby’s approach to work and life.
[16:40] – Balancing Rigidity and Flexibility
- Exploration of finding the right balance between having a structured approach and being flexible to change.
- Abby’s journey in adapting her mindset and approach to challenges.
[19:26] – Reflecting on Past Experiences
- Discussion on the importance of reflection to understand past experiences and their impact.
- How getting to know each other better over time has enriched these reflections.
[19:36] – Learning and Growing Together
- Insight into the mutual process of learning and growing within the team.
- The realization that growth and understanding should be a shared journey.
[22:26] – Decision Making and Advocacy
- Discussion about a specific instance of decision-making within the team.
- How team members advocated for what they believed was the right course of action.
[22:31] – Passion and Experience Driving Change
- Insight into how personal passion and past experiences can drive change and influence decisions.
- The importance of listening to each other and valuing different perspectives.
[25:44] – Conclusion and Thanks