The Secret Ingredient from Digital Sandwich
"🚀 Unwrapping the Digital World: Abby Peters Spills the Beans on Three Rollercoaster Years at Digital Sandwich!"
October 27, 2023
In this thrilling episode of "Secret Ingredient," we celebrate Abby Peters' incredible three-year journey at Digital Sandwich. Abby, the Director of Operations, opens up about her transition from retail to the digital realm, sharing the challenges, triumphs, and secret ingredients that have fueled her success. From navigating job hunting in 2020 to playing a pivotal role in the agency’s growth, Abby’s story is a rollercoaster of insights and inspiration. Tune in for a behind-the-scenes look at the world of digital marketing, sprinkled with laughter, learning, and a dash of digital magic!
Show Notes for "Celebrating Three Years with Abby Peters"

[00:00]Introduction


[00:40]
Celebrating Three Years at Digital Sandwich


[01:10]
Abby’s Journey and Growth


[01:29]
Job Hunting in 2020


[01:49]
Transition from Retail to Digital Marketing


[02:03]
Reaching Out and Getting Hired


[03:32]State of Digital Sandwich at Hiring Time


[03:37]
Early Days at the Agency


[03:44]
Need for Help and Growth


[06:49]Dealing with Challenges


[06:51]
Perspective and Historical Context


[10:05]Changing the Playbook and Work Processes


[10:08]
Balancing Flexibility and Structure


[10:20]
Agency Culture and Fit

[13:26]Continuous Improvement and Fine-Tuning


[13:30]
Refining Processes and Services


[16:27]Finding a Voice and Speaking Up


[16:32]
Moments of Realization and Change


[16:40]
Balancing Rigidity and Flexibility


[19:26]Reflecting on Past Experiences


[19:36]
Learning and Growing Together


[22:26]Decision Making and Advocacy


[22:31]
Passion and Experience Driving Change


[25:44]Conclusion and Thanks