Digital Sandwich presents... The Secret Ingredient

In the very first episode of The Secret Ingredient from Digital Sandwich, Adam LaFaber is joined by Ned Parks, U.S. Army Warrant Officer, pilot, and helicopter instructor turned business consultant! Ned Parks is the founder and owner of Aegis 360 Consulting. Ned Parks brings over 20 years of business management and ownership experience in a variety of industries to the table. Ned strives to connect leaders with their teams through proven business strategies with creative approaches! In today’s episode, Adam and Ned discuss the importance of communication in the workplace and the general framework you can follow for delivering bad news. They dive deep into what led Ned Parks to where he is today and some of the key insights he offers from his experience as a business consultant.

𝙄𝙣 𝙩𝙝𝙞𝙨 𝙚𝙥𝙞𝙨𝙤𝙙𝙚, 𝙬𝙚 𝙙𝙞𝙨𝙘𝙪𝙨𝙨…

[0:05] Introductions

[0:32] Introducing the Guest

[1:09] Jack of All Trades

[1:57] Pilot in Korea

[4:05] What Did You Love About the Culture?

[6:43] Respecting Your Elders

[8:49] Flight Instructor in the Army

[11:17] First Taste of Teaching

[12:21] Maintaining Structure in Instruction

[14:09] Business Consulting vs. Business Coach

[18:40] All About Perspective

[20:42] Detecting Marketing Mistakes

[21:18] Framework for Delivering Bad News

[26:39] Coming out a Problem from a New Perspective

[29:14] Forget Either/Or and Try Both/And

[30:28] Feelings on Mission Statements

[38:48] Advertising Telling Real Employee Stories

[39:47] Starting an Aviation Company

[41:10] Aviation to Business Consulting

[42:52] What’s the Payoff?

[45:11] Finding the Happy Medium

[48:05] Being Authentic and Having Professional Disagreements

[51:09] When Do People Usually Hire a Consultant?

[54:29] Underestimating the Importance of Culture

[56:26] What Makes a Good Company Culture?

[1:00:03] Example of Failure in Your Life?

[1:03:29] Businesses and Leader’s Misconception of Failure

[1:05:22] The Battle in Continuous Improvement

[1:08:18] Learning from Children How to Celebrate Success

[1:09:55] Ned’s 4-Piece Mantra and What He is Up To

[1:15:31] 5 Rapid Fire Questions with Ned

[1:16:55] Closing Thoughts

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗡𝗲𝗱 𝗣𝗮𝗿𝗸𝘀?

Aegis360 Website [https://a360c.com/ned-parks/]

LinkedIn [https://www.linkedin.com/in/nedparks/]

Facebook [https://www.facebook.com/Aegis360Consulting]

Ned’s Book | The Simple and Easy Manager

[https://www.amazon.com/Simple-Easy-Manager.../dp/1545622302]

Book Mentioned in the Episode:

Daniel Pink | Drive [https://www.danpink.com/books/drive/]